Who’d have thought that a trade body, with an audience of just a few thousand people, could be made famous? Our work for Thinkbox, the TV trade body responsible for promoting the channel’s effectiveness, is multi-award winning, and one of the UK’s most loved TV campaigns. Tasked with educating Media Planners and Marketing Directors about the power of TV advertising, we took a big leap with Thinkbox – if we believed our own hype, then we could use TV advertising to communicate this, right? Thus ‘Harvey’ was born – a resourceful, talented dog, who uses TV to tell stories and to persuade. His first TV outing, created by us in 2010, was voted Ad of the Year by ITV1 viewers. TV ad revenues reached a record £5bn in 2014, continuing 5 years of successive growth.
