We have launched our Nature’s Vitamin campaign in PR and Social, fronted by TV doctor Emeka Okorocha, to encourage Brits across the nation to enjoy the natural health benefits of popping berries rather than synthetic nutrients. Our multi-layered campaign includes research-led news stories, recipe placements, a sponsorship with Tough Mudder, as well as influencer and user-generated content on social. So far, we have generated over 432 pieces of media coverage, reaching over 606,000 people, with an organic social reach of 6,000, supported by over 6 million impressions.
