We were immediately drawn to the story of founder, Johnny Neill, who travels the world to find wonderful flavours for his family of gins. Our positioning of Inspired by the World helped us tell this in an enlightening way.
For our first campaign we shared the truth that of all the gins out there, only Whitley Neill is actually distilled in the City of London. It’s a true London Gin.
And this became our creative story, only Whitley Neill gins are “Inspired by the world, distilled in London”.
The global integrated campaign includes 5 TV adverts and a cinema spot voiced by Billie Piper, plus digital, print, OOH, radio and social media advertising. Running across the UK, USA, South Africa, Canada and Australia.
